Marketing Math · The 6 Numbers
The 6 Numbers
Snapshot
Enter what you know. See what your funnel is actually doing. Most operators are missing at least two — and that gap is data worth finding.
01 — Input Your Numbers
01
Monthly Marketing Spend
$
02
Leads Generated
03
Appointments Set
04
Appointments Run
05
Jobs Sold #
06
Revenue Sold $
$
02 — Funnel Performance
Hunt — The Invisible Layer
Hunt is upstream of the 6 Numbers.
You read Hunt through Cost Per Lead trends over time — when Hunt is healthy, CPL drifts down because demand is warmer. When Hunt is starved, CPL drifts up because you're paying for cold attention. This snapshot starts at Catch.
Catch
Lead Economics
Convert
Lead → Run Appt
Close
Appt → Sale
The Math
Whole Machine
Heads Up
One Thing Worth Noting
Money Already In Your Pipeline
What modest recovery looks like
04 — Where to Look Next
These numbers raise questions. They don't answer them.
The snapshot shows you the shape of your funnel. The questions it raises are the ones worth answering — and answering them takes lead-source data, capacity context, and an outside read on the process.
- Do I really need more leads? The most common question operators walk in with. Often it's also the wrong one to start with.
- Is my marketing spend efficient? Cost per lead is one number. Cost per lead by source tells a different story.
- What's my lead quantity and quality like — by source? Volume without quality is expensive. Quality without volume is fragile.
- How well am I converting to appointments, and is the quality there? A high Set rate doesn't matter if appointments don't run, or if the ones that run aren't qualified.
- Is my sales process working? Is close rate the constraint, or is avg sale? Or both?
- Am I working follow-up? Ghosts and DNS are revenue you've already paid for. Most operators leave it on the table.
And remember: we don't add more spend before tuning the machine. More leads on a leaky funnel just costs more. Fix the leaks first. Then scale.
Start Here
$99
The Reality Check
Most operators have a gut feeling that something is off, but can't pinpoint it. The Reality Check gives you a fresh set of eyes on your situation. You fill out a short intake — a mix of numbers and what you're feeling is broken. I review it and send you a 10-minute Loom video with my honest read on where the real problem likely lives. No generic advice. No upsell pressure. Just clarity on where to start.
Start with a Reality Check →
Deeper Dive
Scorecard Session
60 Minutes. Your Numbers. A 30-Day Plan.
Your numbers — broken down by lead source with spend attached. We find where the system is leaking, identify the highest leverage fix, and you leave with a concrete 30-day plan. Not a discovery call. A working session.
Book the Scorecard Session →