Field → Funnel™ · Free tool
Marketing Math · The Six Numbers

Find out where your growth is leaking■

Most owners can tell me what they spend on marketing. Very few can tell me what it's doing. Six numbers from one month will show you.

Rough is fine. Honest is better than precise.
6numbers
5 minstart to finish
Freeno email needed
01 · Your numbers

Pull one month■

You don't need software or a report from your agency. Pull these from your CRM, your calendar and your books. Leave a box blank if you don't know it. That's useful to know too.

01Marketing spend
Everything you paid to get leads: ads, agencies, directories, home shows.
$
02Leads
Every new inquiry: calls, forms, messages, walk-ins.
03Appointments set
Estimates or visits booked.
04Appointments run
Estimates or visits that actually happened.
05Sales
Jobs sold.
06Revenue
Dollars sold.
$
0 of 6 filled in
02 · Your read · calculator.lynne.io
Where the opportunities go
Each bar is a share of your leads. The number on the right is how many you lost at that handoff.

Catchcapture the lead

Lead economics

Convertget to a run appointment

Lead → run appt

Closeclose the sale to a job

Run appt → sale

The whole machine

The math
What about Hunt? Hunt creates demand, and it sits upstream of these six numbers. Read it through cost per lead over time: when Hunt is healthy, leads get cheaper because demand is warmer. Run this every month and watch that line.
03 · Recovery
Money you already paid to find

Your recovery pool■

You paid to generate every one of these. Some never made it to a run appointment: those are your ghosts, and winning them back is Convert work. Some sat through the estimate and didn't buy: those are DNS (did not sell), and winning them back is Close work.

04 · Before you spend more

These numbers raise questions. They don't answer them■

  1. Where is the biggest gap between the opportunities coming in and the jobs going out?Your funnel above points at it. Start there.
  2. If I had twice the leads tomorrow, would that gap get better or just more expensive?More leads on a leaky funnel just costs more.
  3. What's one thing my team could fix this month that doesn't cost a dime in ads?Speed to answer, confirmations, follow-up on the ghost list.
  4. Do I know these numbers by lead source?Cost per lead is one number. Cost per sale by source tells a different story.

Fix the leak first. Then scale.

05 · Your next move

Want a second set of eyes?■

The numbers show you where to look. Knowing why it's leaking takes lead-source data, a look at the process and an outside read. Start with a free call.